What are Data Brokers?

Data brokers collect, analyze, and/or sell your personal information to third parties or use it themselves for profit. Often without your informed consent.

Types of Data Brokers

People search sites

Almost an open book/resource, usually available for free to find extensive profiles, contact details, and background information about anyone.

Marketing

Collect and/or sell information about your browsing habits, past purchases, and interests. They are responsible for “personalized marketing” as well as most of the surprisingly relevant online ads you see.

Recruitment

Compile and use personal information to offer background screening services to HR officers.

Risk mitigation

Collect and/or sell a variety of background, criminal, property, and other information to provide assessment reports to various investment and business companies.

How The Operate

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Buy

Data brokers gather and buy your data from websites you visit, services you use, as well as available public records, and other sources of personal information.

Sell

Not all data brokers collect the same type of information so they often trade their data with other brokers to build extensive personal profiles on you.

Trade

This personal data is then sold to other unknown entities to be used for purposes you haven’t given your informed consent for.